Sun City Ad Campaign 1: No 1 of 3; Sun City Scooters (formerly NOS Scooters) is a Vespa-authorized sales and service shop servicing the Miami metropolitan area. On top of vintage restorations, they also sell modern 4 stroke Vespa scooters.
uDoc was commissioned to create three different ad campaigns, used in online and print advertising. The owner of the shop collects vintage scooter advertising and wanted to capture the style of those ads while bringing them into the present day.
This set was dubbed 'italian design', using an aged paper look and overlaying high res photography to make it appear sketched onto the background, partially in a style similar to the vintage advertising on newsprint and also to that of DiVinci's sketchbook. Modern scooter graphics were used in addition with the simplistic, almost minimalistic text copy of modern ads with the headline and type style of older ads. Flyers were printed up as 4x6's and 11x17's.